Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Saturday, January 15, 2011

15 Tips for My Ph.D. Completion

By: Dr. Rachna D. Jain

For: Muhamad Fazil Ahmad

Tip #1: Create a backwards planning timeline.

In this process, you set your desired defense date, and then work backwards to construct deadlines for each chapter or section. This will help you know- exactly- what you need to accomplish in order to defend on your desired date.

Tip #2: Stay in regular touch with your advisor.

It can be tempting to only contact your advisor when you have completed a major section of writing. However, if you don’t complete the writing as planned, you end up avoiding your advisor. This can make the process more difficult than necessary.

Tip #3: Keep your other commitments to a minimum.

In order to complete your dissertation quickly, you may need to refrain from taking on any additional (optional) commitments. In order to finish most quickly, you should focus on self care, relationships, and finishing the dissertation.

Tip #4: Frequently assess the scope of your topic.

When you’ve worked on the dissertation for a while, it’s common for the project to (unintentionally) become larger. Make regular assessments as to the scope of your topic, taking care that it remains manageable.

Tip #5: Get more support than you need.

Have at least 3-5 people that you can access for emotional, writing, and social support. This will keep you at your best during the whole process.

Tip #6: Realize the dissertation is not a test of your intelligence.

Completing the dissertation has always been and will always be more about your abilities to independently organize, research, and write on a particular topic. It has to do with demonstrating certain skills, not defining your native intelligence.

Tip #7: Use the smallest possible unit to get you started.

This may mean spending as little as one to five minutes on your work, initially. If you have been procrastinating and avoiding your work, you need to “re-train” your perceptions to realize that this isn’t so bad and that you actually like your work.

Tip #8: Allow this to be as easy as possible.

Doing a dissertation might not be painless, but try not to make it more painful than it needs to be. Like any other project in your life, it will get done if you work consistently towards it. I ask my clients to keep in mind the words, “easy and done”, which they may repeat when they feel the project or process is becoming too difficult. Try using this phrase when you feel worried or bad about your work. It may help you move back into it, more easily.

Tip #9: Don’t play the comparison game.

Everyone is different, and each student approaches the dissertation in his/her own way. It is not helpful to compare yourself to other students, mainly because everyone is different and has different resources to apply to the dissertation. Again, keep focused on your work and your game plan and your progress.

Tip #10: Understand that others may not “get it”.

Many times, my clients are frustrated by the people in their lives asking, “When will you be finished?” and “What’s taking so long…just write the darn thing.” You can choose to explain your actions, or you can try and find a way to make others understand. But if both of these don’t work, just know that it sometimes takes going through the process to know what it’s about.

Tip #11: More of everything is not always better.

Many graduate students behave as if extra work, extra time, extra energy always results in higher quality output. This is actually not always the case. Learn to find that balance between working hard and working smart.

Tip #12: Realize that each advisor will have different standards for an acceptable dissertation.

If you want to know your advisor’s preferred approach, ask. It can also be useful to review or study other dissertations s/he have chaired.

Tip #13: Think of this like a marathon, not a wind sprint

Most students treat the dissertation as a wind sprint, not a marathon. This means that they work all these hours at the beginning, get their lives out of whack, push themselves ‘til they “crash”, and then can’t get back to work after this. If you can see this process like a marathon, you’ll know that you need to keep a steady and even pace to finish!

Tip #14: Build the dissertation into your day as much as possible.

Integrating the dissertation into your daily life is a fantastic habit. It is much more helpful than placing it in its own category, where it begins to become an overwhelming and looming task.

Tip #15: If you get stuck for more than 1 month where you’ve not worked on the dissertation at all, take BIG action.

Join (or create) a support group, get a coach, do something. If you had cut your finger, you’d (hopefully) clean and bandage it. You wouldn’t just let it keep bleeding and wait to see “what happened”. Getting stuck in the dissertation is the same way. When you first see yourself getting stuck and feeling bad, prevent this from going further.

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