Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Friday, May 27, 2011

Dissertation Writing as an Endurance Sport

Hi, Muhamad!

Wow! What a week! Things have been wildly busy around here. I hope you're doing well and are happy with your dissertation progress.

Here's another thoughtful dissertating article for you!

Hope this will give you an extra boost of endurance. Keep moving.

Take care, and see you next time!
(Muhamad's Phd. external supervisor)

Dissertation Writing as an Endurance Sport
by Michael Kelly
Ph.D. Candidate
Writing a dissertation and training for an Ironman triathlon don't seem to have a lot in common. For one thing, triathletes (both male and female) tend to shave most of their body hair in an effort to save time, whereas graduate students (both male and female) tend NOT to shave in an effort to save time.

Truth be told, both pursuits have much more in common than most people would think. And keep in mind that as a triathlete, I'm neither fast, nor good, nor particularly talented. I'm slow but stubborn, which is a useful trait in dissertation writing as well.
So, what characteristics do dissertation writing and Ironman training and racing share?

Coffee ... lots of coffee. There's just no way around it -- riding a bike or reading academic books and articles for six hours at a time enslaves you to "the bean".

We Sleep When We Die. This may be a chicken-or-egg relationship with #1, but both dissertation writing and endurance training require you to adapt to less sleep than your body needs. Should you get 8 or 9 hours? Sure. Do you get 4 or 5? Usually there just aren't enough hours in the day to do everything you need to do.

The Fogie Factor. Aren't you tired of hearing your advisors tell you about how they had to run their data by submitting punch cards to lab-coated computer attendants, or that when THEY took their comprehensive exams they had to write it longhand with dull pencils, or that THEIR advisor made them (blah, blah, blah).

Triathlon's the same way -- there's always some fogie telling you about how he had to ride a 45 pound Sears 10 speed in jean shorts and tennis shoes up Torrey Pines Road, or the time that it was 117 degrees and (blah, blah, blah). Guess what? The new technology doesn't make it any easier -- your brain still needs to come up
with an original thesis and analysis that you have to sustain for several years and several hundred pages, and your body still has to propel you through 2.4 miles of swimming, 112 miles of cycling and 26.2 miles of running. No amount of technology can blunt the fact that these are Very Hard Things.

Talent Is Overrated. Any TV coverage you've seen of Ironman completely overplays the stumbling, the vomiting, the grimacing ... the truth of racing and training is much more mundane, and most of it is mental -- you keep yourself going out of stubbornness, and if your body tries to quit, your mind needs to do some serious smackdown to quell the corporeal rebellion. Same thing with dissertation writing -- yes, your brilliance helped create that inspired flash of insight that lies at the heart
of your thesis, but the rest of your dissertation gets written through sheer will as you spend a few years of your life drawing together the evidence and arguments into a book-length project.

What gets you through in both cases is not any particular talent, but a willingness to keep plugging away until you're done.

Most people just don't get it. Let's face it -- for most people, getting a Ph.D. is not the most rational way to spend 4-6 years of their lives.
You've gotten tired of explaining to the relatives at the holidays that you're still in school and that you're still working on "that really big paper," and you've given up trying to explain why you find your dissertation's topic so interesting. Training for an
Ironman leads to similar reactions from friends and family: "You're doing what? For how long? In one day?" Most triathletes have given up trying to explain the allure of 10-17 hours of self-propelled motion to uncomprehending loved ones.
In both cases, you're trying to explain the unexplainable. Though it's hard to remember when you've been focusing on the same narrow topic for three years or when you've been sitting on the same narrow bike seat for three hours, you started with an internal spark of some kind, a burning curiosity about what's out there and what's possible, and about whether or not you could do it. In both cases the underlying reasons tend to be intensely personal and hard to explain, which makes it all immensely satisfying in ways that are impossible to verbalize to "outsiders."

Where Does It End? In both Ironman racing and in dissertation writing, everyone hits at least one wall where they say (scream) to themselves "I AM NEVER GOING TO FINISH THIS THING!" Finishing seems so far away, and what you need to do to get there looks so inconceivably huge that it seems utterly unattainable. It makes you
doubt yourself intensely, but in both cases you need to remember that this feeling happens to everyone and does NOT indicate your unworthiness. It's universal.

What you have to do instead is focus intensely on whatever small task you're involved in at the moment -- whether that be pedaling to the top of the next hill or editing your first two chapters -- and forget (as much as you can) the Big Picture with all the fear
and loathing that comes with thinking about it.

You string together enough of those little jobs and you finish -- it's that simple.

I could go on and tell you about how both triathletes and graduate students survive on pasta to a degree that would disgust any Atkins adherents they know, or how they tend to make passersby nervous by frequently talking to themselves out loud, but I think you get the point.

Dissertation writing IS an endurance sport, and like all endurance sports it demands (and rewards) those who can give a steady, measured effort.

Michael Kelly is a Ph.D. candidate in the Political Science
Department and a Research Fellow at the Brookings Institution in
Washington, D.C., which is a MUCH colder place to run this time
of year than La Jolla.

Friday, May 6, 2011

How to Organize Your Bibliography

I know of a fantastic research/organization tool and thought it would be perfect to share with you!

Have you ever stopped by ? This is a great resource for keeping track of all of your bibliographic material. You just type in the citation once,
and you have it ready to use from there on. Endnote also can generate a bibliography for you, which is great for the last minute deadline on printing the final copy and
getting it ready to turn in.

If you know that you need to get your bibliographic material organized, definitely check out Endnote. It can save you time and money. Also, be sure to check if they still offer a student discount. [No sense in spending more than you have to, right?]

Be sure to find out if they have a trial version so you can try before you buy.

If you know you don't like Endnote, but are still looking for another bibliographic resource? Check out Procite.

Sunday, May 1, 2011

Avoid "all or nothing"

Avoid "all or nothing" or "black/white" thinking about your dissertation.

"My dissertation will never be done if I don't spend 18 hours a day on it." "I have to read EVERYTHING ever written so this is good enough." No statement that has the words: "always", "never", "should", "ever" can possibly be true - these are good "watchwords" for all or nothing type thinking.

Remember- in the dissertation, as in life- if you aren't feeling good about what you're doing, it may mean that you're thinking the wrong way.

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