Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Saturday, December 24, 2011

Ph.D: Expected Finding

Measuring Determinants of City Brand: A Verification Approach of Brand Personality Scale in Malacca City

By: Muhamad Fazil Ahmad ©


Wednesday, December 21, 2011

Ph.D Tip: Funny Dissertation Phrases

Hi!. Are you ready for another dissertation tip?

I just love sharing funny jokes with you, All. Here's one that just had me rolling - hope it gives you a good chuckle!

The following list of phrases and their definitions might help you understand the mysterious language of science and medicine. These special phrases are also applicable to anyone working on a Ph.D. dissertation or academic paper anywhere!

"It has long been known"... I didn't look up the original reference.

"A definite trend is evident"... These data are practically meaningless.

"While it has not been possible to provide definite answers to the questions"... An unsuccessful experiment, but I still hope to get it published.

"Three of the samples were chosen for detailed study"... The other results didn't make any sense.

"Typical results are shown"... This is the prettiest graph.

"These results will be in a subsequent report"... I might get around to this sometime, if pushed/funded.
"In my experience"... once.

"In case after case"... twice.

"In a series of cases"... thrice.

"It is believed that"... I think.

"It is generally believed that"... A couple of others think so, too.

"Correct within an order of magnitude"... Wrong.

"According to statistical analysis"... Rumor has it.

"A statistically oriented projection of the significance of these findings"... A wild guess.

"A careful analysis of obtainable data"... Three pages of notes were obliterated when I knocked over a glass of pop.

"It is clear that much additional work will be required before a complete understanding of this phenomenon occurs"... I don't understand it.

"After additional study by my colleagues"... They don't understand it either.

"Thanks are due to Joe Blotz for assistance with the experiment and to Cindy Adams for valuable discussions"... Mr. Blotz did the work and Ms. Adams explained to me what it meant.

"A highly significant area for exploratory study"... A totally useless topic selected by my committee.

"It is hoped that this study will stimulate further investigation in this field"... I quit.

Excerpted from:

Okay - here we go to the tip of the week!

Build the dissertation into your day as much as possible.

Integrating the dissertation into your daily life is a fantastic habit. It is much more helpful than placing it in its own category, where it begins to become an overwhelming and looming task.

How can you better integrate the dissertation into your day? How can it become more automatic, like taking a shower or brushing your teeth?

Until next time,

From: Dr. Rachna

My PhD External Supervisor

Saturday, December 17, 2011

Searching Another Excellent Resource

Assalamualaikum & Hi, all.

This week I wanted to share another excellent resource:

One way to search the internet for scholarly literature and studies. Pulls results from many disciplines. Helps identify relevant materials across the world wide web.

It might help make your research searches much easier.

Take care, and see you next time!

Monday, December 5, 2011

Guide to Thesis Preparation UPM

This booklet is available at School of Graduate Studies Universiti Putra Malaysia
Price: RM5

Saturday, December 3, 2011

How to Finish a Dissertation - Without the Agony

How to Finish a Dissertation - Without the Agony

There hasn't much news on the job front this past month. I haven't heard from the English faculty members with whom I interviewed at Modern Language Association convention in December. And I don't have much hope for an academic job next year. I think the main reason -- aside from "the speech that ended my academic career" - has to be that I have not yet completed my dissertation.

I know where it's going. I've done all the research, including archival work in Boston, New York, Washington, Camden, N.J., and Bridgeport, Conn., as well as Bolton and Sheffield in England. I can explain the chapters from beginning to end. I've published pieces of them. I've even received inquiries from several major university presses. I just don't have the whole thing in hand, and, without that, there's a seed of doubt in the mind of every interviewer.

"Maybe he won't finish?"

Meanwhile, my adviser is waiting patiently for me to turn in a major portion of the finished work. I've been on a fellowship all year, and I've promised to deliver the whole thing by the end of April. I really plan to do it. Those of you who have been reading this column know I've been having a hard time. Most of it has been caused by my anxiety over the job market. My fear that I am doing all this work for nothing.

Sometimes I gain hope from the very hopelessness of the academic job system. It means that all I have to do is finish the dissertation and get on with my life. But, as soon as I start writing in earnest, my enthusiasm for my work is rekindled, and my progress is slowed by a desire to produce something far beyond my present abilities.

So, I'm taking a moment for productive procrastination. Here is a list of strategies I've developed after years of suffering that may spare you the pain of an extended sojourn in dissertation hell: Start writing now. Not next year. Not tomorrow. Now! Start writing down ideas as they occur to you at odd moments. Every little idea is a springboard when you have writer's block.

Write early in your graduate career on topics that might lead to your dissertation. Make the big mistakes in your early years. As you get farther along, you will feel like you are not in a position to make mistakes (which can be paralyzing). Also, if you get stuck later, you'll have those old seminar papers to mine for material.

As much as possible, take courses in search of potential advisers. Try to find several advisers who complement each other. Don't over-rely on one person. This can be dangerous, and it's a bad completion strategy. It's good to find a kindly, encouraging mentor, but make sure that you also have someone who is a real taskmaster. An ogre. Someone who really scares you, whom you would not dare disappoint.

Your advisers will motivate you and give advice, but they will not be able to teach you everything. You will have to make your own way. Keep current. Read all the journals. Go to the Web sites. Become an active player in the scholarly community. Join scholarly and professional societies. Go to conferences, even if you are not presenting. Write letters to the professors whose work you are reading. Send your best work to them.

Keep your prospectus open enough to allow you to modify your dissertation without rocking too many boats. You may need to shift methodology or subject, as the conditions of the field, the marketplace, and your own perspectives change. This need will be magnified the longer you stay in graduate school.

Choose a topic not for today, but for five years from now. Think of it as the first draft of a future book aimed at a specific audience, which is still broad enough to have wide market appeal. (Think like a publisher or an academic hiring committee.) Start positioning yourself as the authority on your dissertation topic as soon as you can. Before long you will start getting inquiries from publishers and other scholars in the field.

Use the pressure of public performances and contracts to force yourself to write. Giving conference papers and writing book chapters will also give you the exposure you need to establish yourself as a player. Very often, conference papers lead to offers to publish. Sell yourself everywhere. Go to the cocktail parties. Smile. Make people like you as a person. Then the offers to publish will arrive. You won't even have to think very hard about what to write.

Make your dissertation your first priority. Write every day. Don't save up time in the future. Work that time straight through. Don't get up from your desk. Don't answer the phone. Don't check your e-mail. Everything else can be done at another time. Give yourself short-term deadlines for manageable portions. Use your procrastination time to relate to human beings. Don't let yourself become socially disconnected and depressed. Join the academic labor movement.

Don't be a perfectionist -- yet. Think of the dissertation as an exercise, and get your Ph.D. as soon as possible. Many people won't take you seriously before you get the degree. Besides, depending on your field, you will probably have at least three years of post-doc time to revise your dissertation for the job market.

You are a professional scholar now, not when you graduate. Be ubiquitous in the profession. Make yourself an established figure before you hit the market. If academia can't find a place for you then, it will be their loss, and you'll be in a better position to look elsewhere.

I don't want to suggest that the solution to the job crisis is that we all just need to work a little harder. Increasing competition has brought us to the point that a book contract is almost a prerequisite for an interview. But don't let the a bleak future destroy your belief in yourself as a real professional. Many of you reading this have already done more to get interviews than your advisers did to get tenure. We all must keep fighting to change the academic job system, but make sure you don't lose sight of your real work along the way.

Paradoxically, it's less devastating to leave the profession knowing you've done everything humanly possible to make a place for yourself. Leaving without finishing your dissertation will only harm your chances of finding work elsewhere, destroy your self-esteem, and leave a permanent gap in your life.

Now I have to get back to writing. Now. I really mean it.

Bill Pannapacker, a graduate student at Harvard University, welcomes letters and can be contacted through his Web site at

Originally excerpted from:

Read Copies of Approved Dissertations

It's nice to be back with you this month!! Hope you're doing well!

Whether you're new to the dissertation process or have been doing this for a while, it's good to obtain (or reread) copies of several dissertations dealing with your topic.
Also review 1-2 dissertations from your department, specifically, so that you may use these as more specific guidelines.

Reading/skimming through these will help you formulate your approach and gain a broader understanding of the "feel" or "essence" of a dissertation quality topic and approach. As a bonus, you may also acquire citations, quotes, extra resource or reference information.

This will help you frame the dissertation (if you're just starting) or will help you stay on the right track (if you're already writing). It can also help you improve your understanding of the academic style of writing used in the dissertation.

If you haven't read any other dissertations lately, make that a goal for the next couple of weeks.

Hope this helped...

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