Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Friday, November 22, 2013

Political Communication Conference - Istanbul Turkey

POLICOM '14 / Political Communication Conference on Political Science, Media Studies, Public Relations and Daily Life Technologies invites scholars to present their research on political science and share experiences in Istanbul.

Political communication is becoming an increasingly significant field at the intersection of communication and political science. In the contemporary world how information spreads and influences politics and society is one of the focus points of the social sciences. Political communication continues to dominate the agendas of sociological and political studies. Since the advent of the World Wide Web, the amount of data to analyze has exploded, and researchers are also shifting to computational methods to study the dynamics of political communication.

POLICOM '14 will be organized on June 16-18, 2014 by DAKAM (Eastern Mediterranean Academic Research Center) and the event will be hosted by NHKM (Nâzım Hikmet Cultural Center -

More info:

Tuesday, November 19, 2013

HBI: Represents The Best Recognised Quality

Purpose: The purpose of this study is to explore the opportunities of using halal certification and regulation as a mechanism for establishing Halal Branding Index (HBI) © in Malaysian market. The results will provide insight on Halal industries and other organizations of similar structure could identify the determinant attributes of Halal concept and establishment of their marketing strategies based on the index proposed.

HBI: Represents The Best Recognised Quality
Melambangkan Kualiti Terbaik Yang Diiktiraf

Wednesday, November 13, 2013

An Invitation to be Editorial Board Members of the Journal of Basic and Applied Scientific Research (JBASR) - ISI

Thanks to Prof. Dr. Steph O. Jhanathin (USA), The Editor-in-Chief, Journal of Basic and Applied Scientific Research for inviting me to be one of the JBASR (ISI) Editorial Board Members ... -Fazil-
International Society Applied Sciences
Cairo, Egypt & United States of America (USA)

Sunday, November 10, 2013

IMAC2013: The Issues of Future Innovation... by Muhamad Fazil

The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management
Muhamad Fazil Ahmad[1]*

The current practices of integrating technology and human personality, and literature of communication technology innovation were reviewed, to identify a practical approach for establishing integrating technology and human personality. This paper includes discovering the most influential dimensions of brand personality and contributing to it determinants dimensions in the sense of a symbolic use of brands has been limited in the marketing literature. The purpose of this study is to explore the opportunities of using human characteristics in integrating with technology innovation. In order to reach this purpose, research questions focused on looking at the brand personality and how the technologies achieve a good brand reputation were identified. Based on these research questions, the relevant literature review was conducted for resulting in a conceptual framework. Using a qualitative, case study method was used using in-depth interviews as one of the Government Link Company (GLC) in Malaysia: Technology Park Malaysia (TPM) situated in Bukit Jalil, Kuala Lumpur. The paper demonstrates that brand personality can be produced and improved in a way that outfits to the company. The findings also show that there are great possibilities to improve the visual components of a brand to achieve good reputation management. This study is perhaps one of the first to investigate Reputation Management based on Brand Personality in Malaysia.
Keywords: Technology, Human Personality, Brand Personality, Reputation Management

Article Classification: Research paper

* Corresponding Author

Friday, November 8, 2013

My Book (upcoming & in progress) By: Muhamad Fazil

Oleh: Muhamad Fazil Ahmad
333 Halaman 

KOMUNIKASI KEMANUSIAAN DALAM ASPEK LATIHAN DAN PEMBANGUNAN ditulis khusus untuk memenuhi kehendak semasa dalam memantapkan proses latihan dan pembangunan dan bagi memenuhi satu manual terkini dalam memberi peluang kepada konsultan baru dan yang lama supaya dapat memperbaiki cara serta kandungan modul latihan yang digunakan. Di samping itu, turut dimuatkan teknik-teknik efektif dalam menjayakan sesebuah program latihan dan pembangunan.

Buku ini membantu pembaca mengkomersialkan idea dan maklumat ataupun perkhidmatan selain bagi memantapkan perhubungan sesama pihak pengurusan sehinggalah kepada pekerja bawahan. Turut dipaparkan maklumat berkenaan bagaimana untuk menjadikan bidang ini sebagai bisnes yang menguntungkan dan pelbagai strategi yang dapat digunapakai oleh pembaca supaya terus maju, berilmu dan mampu berdaya saing. Maka, buku ini bakal menjadi sumber asas yang perlu untuk dijadikan rujukan oleh pihak pengurusan, pekerja, jurulatih, peserta kursus-kursus latihan dan pembanguanan khususnya bagi memperbaiki proses komunikasi keorganisasian dalam meningkatkan produktiviti sesebuah organisasi.

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