By: Shuhaimi Abdul Talib & Junaidah Ariffin
This book provides simple guidance that can drastically improves the quality of a thesis. Examples extracted from thesis and research reports are presented throughout the book.
MUHAMAD FAZIL HJ. AHMAD
Idola: Nabi Muhammad S.A.W
3 Ogos 1979
Doctorate - PhD. Communication - Branding (UPM) - 2013
Master in Communication - M.A.HSc. (Comm. UIA) - 2006
Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003
Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA
Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”
Manager Student Activities and Alumni Department.
Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia
Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia
Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta
Pensyarah Kolej Islam Antarabangsa Malaysia
Pensyarah Technology Park Malaysia College
Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia
Penasihat, IIC Alumni Association
Pengarah Istiadat Convokesyen 2008-2010, IIC
Penceramah, Motivasi di Eastana Event & Consultancy
Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL
Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi
Penceramah, "Program Empower", East Coast Economic Region (ECER)
Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu
Pengacara Rancangan TV "Chef Halal" (2012)
Jurucakap Produk Kesihatan SayHeart Singapore (2011)
Jurucakap Produk KOFAZ (2009/2010) – All One
Ahli Kumpulan Nasyid All One
Calon bagi Anugerah Industri Muzik Ke-16 - All One
Calon bagi Anugerah Nasyeed.Com - All One
(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).
(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.
(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.
(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)”
(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.
(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.
Conferences and Proceedings:
(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.
(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.
(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.
(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.
(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.
(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.
(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.
(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.
(9) Ahmad, M.F., (2013). “Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.
(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.
(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.
(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.
(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.
Editorial Board Members:
(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432
Invitation to Paper Review:
(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.
“The comprehensive excellence achievement is balancing of our life journey”
“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-
1) Public Relations
2) Corporate Communication
4) Branding & Reputation
5) Crisis Communication
6) Public Opinion & Propaganda
7) Islamic Studies
8) Moral Studies
9) English Language
The dissertation is not really a test of our intelligence or capability. Instead, it is a means to strengthen and build upon our capacities for patience, perseverance, and diligence. This is a crucial distinction, because…
it's not about "Can you do this?"
It's really about "How can you do this?"
We can when we believe we can.
Take care, and see you next time!
Topic: How to prepare for the oral defense of your thesis/dissertation
Use the following steps when preparing for the oral defense of your thesis/dissertation.
1. Evaluation of oral examination is based on your presentation and your answers to questions from the examining committee.
2. Be well prepared for your presentation - academically, mentally and physically. Try to be well rested and focused before your oral defense.
3. In your preparation, don't try to memorize all the studies cited in your thesis, but you do need to know the details of a few key studies, which form the basis of your investigation.
4. You need to be familiar with larger issues, such as the basic assumptions, theoretical framework, paradigm, cross-cultural perspectives, religious integration, etc.
5. More importantly, you need to have a deep understanding of the nature of your research problem and the major issues involved.
6. You may bring with you important materials for easy reference in the course of your defense; these may include key articles, computer print-outs of results, etc.
7. Your presentation is evaluated in terms of content and clarity as well as style.
8. Don't speak too fast and don't read from your notes.
9. Treat your presentation as a public address because there may be non-psychologists present at your defense. Therefore, don't use too many jargons and don't pack it with details. You need to tell people in simple, concise language: (a) What you did, (b) Why you did it, (c) How you did it, (d) What you found, and (e) What do the results mean.
10. Prepare power point presentation, hand-outs or power-points. Typically, they should include (a) An overview or outline of your presentation, (b) Introduction (including research question, rationale and hypothesis, if any, and definition of key constructs). (b) Method (including design, methodology, sample, instruments or questionnaires, and procedure. (c) Results (including tables or figures summarizing your findings) and (d) Discussion (including reasons for new or unexpected findings, contributions and limitations, and practical implications.)
11. Make sure that you space yourself well. Don't spend too much time on one section. For example, you should not spend more than 5 minutes on introduction, since you are allowed only 20 minutes for your presentation.
12. Most of the questions are rather general and broad, dealing with substantial methodological, theoretical and application issues. However, some questions focus on specific points regarding sampling, statistical analysis, or some questionable conclusions.
13. Be prepared to clarify or elaborate on your assumptions, theoretical positions, methods, and conclusions. Often an examiner plays the devil's advocate to see how well you can think on your feet and defend yourself.
14. Occasionally, an examiner may ask a question which is unfair or cannot be adequately answered. After a few futile attempts, feel free to say that you don't know the answer. You may even be bold enough to say, "Since none of my answers are acceptable, I would really appreciate it, if you could give me some pointers or tell me what would be a correct answer."
15. Here are some common questions: (a) If you were to do it all over again, what changes would you make? (b) What specific aspects of your findings can be utilized by counselors or psychologists in their practice? (c) What is the most important contribution of your thesis? Can you say it in one or two sentences? (d) What are some of the competing hypotheses? Could you think of an alternative interpretation of your findings?
16. Don't rush to any answers. It is perfectly acceptable to think for a couple of seconds, or ask if you are on the right track. If you are not clear about the question you are entitled to ask for clarification.
17. Try to be concise and to the point, but at the same time demonstrate that you have a good grasp of the complex issues involved. In other words, do not give superficial answers, but at the same time, do not go all over the map.
18. Put up a good defense without being defensive. Be confident without being cocky. A good defense means that you can provide strong logical arguments as well as empirical support to defend your position or conclusion. However, don't be defensive, when people criticize your study. If they are able to point out some real flaws or weaknesses in your study, accept their criticisms with humility, grace and gratitude.
19. Before the oral defense, talk to your advisor about areas of concerns based on external examiner's comments. Then, discuss with your advisor how to best address these concerns. (You advisor can not tell you the specific questions the examiners will ask, but he can direct your attention to issues or areas that require some thinking or additional research.)
20. After the oral defense, meet with your advisor for debriefing and seek advice on how to revise your thesis.
Originally excerpted from:
Paul T. P. Wong, Ph.D., C.Psych.
Research Director, Graduate Program in Counselling Psychology Trinity Western University
Langley, BC, Canada