Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Wednesday, January 25, 2012

Ph.D Tip: Lessons Learned from the Dissertation

How's it going, everyone?

I have discovered another powerful article on dissertating for you…

Lessons learned from the dissertation….


An author with a new doctorate shares lessons learned about writing a dissertation. Lessons include (1) there are few sources to guide one on how to write a dissertation; (2) it is easier to critique research than to create research; (3) dissertation writing is an evolutionary communication process; (4) criticism is good; (5) dissertation writing produces a product; (6) hypotheses rule and methods matter most; and (7) less is more. Additionally, the author asserts that (8) writing for dissertation is an apprenticeship experience that prepares one for writing for publication.

FOR THE LAST 2 1/2 YEARS, I have been writing my dissertation; it is just recently completed. During this experience, I learned a few things about dissertation writing. From an "insider" perspective, this is a summary of those lessons.

This article is for doctoral students who are sweating over another draft of a rising pile of discarded dissertation drafts while considering if it would be more fun to wash walls and clean closets. My own personal draft discard pile rose to 31/2 feet. The walls and closets should have gotten cleaned, but I forced myself to write instead. Within the prolonged writing effort, I have learned that there are few sources that guide one on how to write a dissertation; that it is easier to critique than create; that dissertation writing is an evolutionary communication process; that criticism is good; that dissertation writing produces a product; that hypotheses rule and methods matter most; that less is more; and that the dissertation writing experience is an apprenticeship.

Lesson 1: There are few sources to guide one on how to write a dissertation.

There are written guides for what to put in a dissertation, and there are guides for surviving the dissertation process (Newman, Benz, Weis, & McNeil, 1997; Rudestam & Newton, 1992). There also are guides for reference and bibliography formats (American Psychological Association, 2001). Every university provides a detailed list of overall dissertation formatting requirements which one must meticulously follow. Additionally, the informal network of former doctoral students gives ongoing advice that is sometimes paranoid, and sometimes practical, for example, to have "lions" for committee chairs (versus more timid animals), to expect to be "beaten up" verbally in a defense hearing, to have a writing schedule, to set specific dissertation goals, to expect to give the committee members anything they want, etc. While I found that each of these sources was a contribution to my dissertation development, none of them told me how to write a dissertation. When I sat in front of a blank computer screen- they did not tell me how to construct the sentences, what to include or exclude in a paragraph, how to write the hypotheses, or what to emphasize in the draft.

Further, my own innate love of writing was not at all helpful in the dissertation writing process. In my experience, the dissertation writing process was often tedious, and the statistical analysis was often magically exciting-the opposite of my early predictions. I grew up writing stories at the age of 6, for example "Ollie the Otter," and poetry in my teen years, such as, "At night, by candlelight, the lioness and I have ruled the world ... alas, time has depleted what the sun has obscured." Even today, I feel elation at reading about the creative process of writing described as "my job-my itch, urge, dream, hobby, entertainment, prayer-is to tell stories on paper ... that inform and move their readers, and that is what I do to shoulder the universe forward two inches" (Doyle, 2000, p. 44).

When I was writing the dissertation, I was frequently bored with the terse style of dissertation writing. Subject-verb-object-period. Subject-verb-object-period. Subject-verb-object-period. My creative flair had failed to prepare me for this writing style. Nonetheless, subject-- verb-object sentences-terse, dense, and rapid-were the style required to relay the "what" of the content, to survive the stages of the dissertation, to serve as the text within the required document formats, and to negotiate the paranoia and practicality of the process. In other words, subject-verb-object sentences got the job done.

Lesson 2: It is easier to critique research than to create research.

The doctoral course work prepared me well to critique research journal articles. I could quickly find disagreement between statistical outcomes and discussion/recommendations. Low sample number and nonexperimental designs were easy fodder for criticism. I was suspicious of one-tailed t-scores, low statistical power, missing theory, statistical procedure assumption testing, new standardized tests, and sampling procedures. "So what?" I would say aloud, to articles that offered no practical social work implications. These research method critique skills were most

helpful in writing the limitations of my dissertation, a section which spanned three of the 227 pages.

The research critique skills were often a barrier to writing the dissertation, especially during the formative stages of document development, i.e., the prospectus and early dissertation drafts. Generation of ideas for research led quickly to cognitive leaps of research limitations. Acknowledgment of the limitations made me fearful to proceed. It held me up in the writing process for a good 6 months. Especially fear-invoking were those pages of checklist questions for analyzing a research study that were so helpful for the qualifying examination. I would apply the checklist questions to my sketchy ideas of a research study and feel bombarded by deficit and doubt. I strongly suspect that newfound capacity to critique research is a barrier completion factor for people who never leave the All-But-Dissertation state.

Only after I was forced to create research and to accept the necessity of research limitations, was I able to understand the long pauses and discouraged looks of my research methods professors, when my doctoral colleagues and I voraciously attacked a piece of research. My message for doctoral students: Be prepared to live with research limitations. Put the research checklists away for a while. Be kind to yourself; it is hard work to create research.

Lesson 3: Dissertation writing is an evolutionary communication process.

While some doctoral dissertation guides touched upon the fact that dissertation writing is a process, they did not explore this concept in enough depth. In writing my dissertation, I learned that the dissertation production is a long series of communication behaviors; it is an ongoing, dynamically changing evolution of explanations, negotiation, compromise, and sometimes, capitulations. It is necessary to work and rework the writing to make things clearer. There is much questioning and defending of one's conceptual assumptions to support the infrastructure of the research. Committee members don't always agree or understand things the same way. They may advise one to proceed in ways that are incongruent. It is a delicate maneuver to relay the input of one member to another in such a way that all are reasonably satisfied.

One piece of advice from the informal network that did help me was this, "Remember, this is not just your work. It is the work of the committee." This saying made even more sense when the dissertation document began to turn in unanticipated directions or new, puzzling (to me) requirements were added. They helped me deal with a natural tension within the writing process-independence versus dependence. While the dissertation process requires much independence and self-directed behaviors (see wall and closet cleaning versus writing), one is operating within the confines of a sometimes remote group of directors/editors. At times, it is necessary to yield to the wishes of those who mentor sporadically, and from far distances. Communication helps one negotiate this wieldy process.

Lesson 4: Criticism is good.

An important lesson of my dissertation writing process was that committee members who provided more feedback, including more negative feedback, often helped me the most. It was not easy to hear that the latest draft had many weak areas, inconsistencies, and repetitions. While these exchanges were certainly a communication process phenomenon, I think it was a sufficiently important lesson as to stand alone.

Originally excerpted


Some valuable information here. Hope you found it useful.

Thank You…

Writing a dissertation: Lessons learned Families in Society,

Nov/Dec 2001 by Riebschleger, Joanne


Wednesday, January 18, 2012

Multivariate Data Analysis

Multivariate Data Analysis

For graduate (Master & PhD students) and upper-level undergraduate marketing research courses.

Global Edition

7th Edition

By: Joseph Hair, William Black, Barry Babin, Rolph Anderson

Mar 2009, Paperback, 816 pages

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.


1 Introduction: Models and Model Building

Section I Understanding and Preparing for Multivariate Analysis

2 Cleaning and Transforming Data

3 Factor Analysis

Section II Analysis Using Dependence Techniques

4 Simple and Multiple Regression Analysis

5 Canonical correlation

6 Conjoint analysis

7 Multiple Discriminant Analysis and Logistic Regression


Section III Analysis using Interdependence Techniques

9 Group data and Cluster Analysis

10 MDS and Correspondence Analysis

Structural Equation Modeling

11 SEM: An Introduction

12 Application of SEM

Thursday, January 12, 2012

Facebook for My Research

Assalamualaikum... ada masa mari singgah di FB ni ye... [] ianya dibuat untuk memudahkan interaksi bersama respondan untuk kajian PhD saya ini... :)

PhD : The Pursuit of Excellence

PhD : The Pursuit of Excellence is an updated edition of 'So You Want to Get a PhD'.
The Author of this Book is Dr. Kamarul Bin Ahmad

This book aims to assist a final year Master's student or graduate in making an informed decision on whether or not to pursue a PhD. It provides the reader with an understanding of what a PhD actually is and what it can do for the holder. The book explains the structure of the thesis, the process of gathering information and writing.

It includes a new chapter on Research Methodology as well as the author's new experiences and knowledge gained during his five-year tenure as PhD supervisor and one-year tenure as Chairman of the PhD Committee. There is also a chapter on the seven strategies of excellence practiced by successful PhD students.

Ph.D Tip: Clarify Now or Later

Dear Muhamad,

When dealing with your advisors, it's always important to clarify: now or later?

Often, ABD's feel frustrated in their attempts to work with their advisors, especially when the advisor suggests major revisions and then, once these are completed, has the student take out all the revisions and go back to the original version.

Experiences like this are frustrating and challenging. When your advisor suggests revisions, especially in the middle/ending stages of your writing, be sure to clarify whether the suggested revisions are for now or for later.

Sometimes, as you get close to finishing the dissertation, your advisor is already thinking ahead about turning your dissertation into a book manuscript- and some of his/her comments might be about revisions for the manuscript, not the dissertation. You can save yourself a lot of work, effort, and grief if you take the time to clarify whether suggested revisions are for now (dissertation) or for later (book manuscript).

When in doubt, it's always better to ask a few more questions than a few too less. This applies for any other part of the dissertation process, too!

Until next time,

Monday, January 9, 2012

Siri Ceramah... @ Masjid Wilayah Kuala Lumpur

Program Bersama:
  1. Chef Zaidah (Malaysia)
  2. Chef Kamal (Singapura)
  3. Muhamad Fazil (Malaysia)
  4. En. Juraimi (Singapura)
  5. En. Asyraf (Singapura)
Kursus haji bersama:
  • YBhg. Ustaz Datuk Haji Kamal Muhamad
Tempat: Masjid Wilayah Kuala Lumpur
Waktu: Selama 18 siri

The 21st AMIC Annual Conference: Announcement and Call for Abstracts, Papers and Panel Proposals

The 21st AMIC Annual Conference: Announcement and Call for Abstracts, Papers and Panel Proposals

The Asian Media Information and Communication Centre (AMIC), Singapore, is proud to announce its 21st Annual Conference, in conjunction with its 40th anniversary, to be held in partnership with the Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM). The conference will be held from July 11-14, 2012, at Hotel Concorde, Shah Alam, Malaysia.. The theme of the conference is ‘Forty Years of Media and Communication in Asia: Retrospect, Introspect and Prospects”. The conference invites abstracts, papers, panel proposals and media presentations for consideration. There will be a separate local track, specific to Malaysia, on the conference theme.Pre-conference capacity building workshops will also be held on July 10 ,2012, and proposals are also invited for topics and themes for these workshops

Against the background of the 40th anniversary of AMIC, as well as that of UiTM, the conference proposes to take stock of Asian media and communication studies, keeping in mind the challenges and opportunities arising out of globalisation, new media and the resurgence of Asia. The conference seeks to address the problems and prospects that emerge from these new global developments for media practitioners, media owners and operators, and communication scholars, especially in terms of examining and analysing present theory and practice. During the four-day conference, delegates will be exposed to thought-provoking presentations and papers from media experts, industry practitioners and academics who will provide retrospective and introspective views on Asian media and communication, besides looking at the prospects for the media scene in this part of the world. They will be able to reexamine, reinterpret and take stock of 20th century perspectives and propose contemporary paradigms that are more relevant to the present.

This flagship annual conference has been hosted in rotation by countries across the Asia-Pacific region. Recent annual conferences have been held in Hyderabad, India (2011), Singapore (2010), New Delhi, India (2009), Manila, Philippines (2008), Singapore (2007) and Penang, Malaysia (2006). This premier event on Asian media attracts eminent international speakers and participants from the media industry and academia. This premier event attracts close to 400 academics, media industry professionals, government agencies, policymakers, regulators, UN agencies, donors, research groups, civil society organisations, independent consultants and students from all over the world. It features high-profile keynote addresses, plenary sessions and several parallel track sessions. Networking events, cultural programmes, media visits and sightseeing events are also held in conjunction with the annual conference.

AMIC invites panels, papers and media presentations in especially the following areas:

· Media and Globalisation

· Risk, Stigma and Health Communication

· Advertising and Public Relations

· Communication and Culture

· Radio, Television and Entertainment Studies

· Communication and Multi Media Campaigns

· Political Economy of the media

· Independent, National and Asian Cinema

· Internet and New Media

· Communication Theory and Methodology

· Public Service Broadcasting and Community Radio

· Media, Information and Communication Literacy

· Media, Climate Change and Environment Studies

· Newspaper, Radio, TV and Magazine Journalism

· Communication Technology

· Mass Communication, History and Society

· Communication and Journalism Education

· Media Management and Economics

· Media and Development

· Media and Democracy

· Media and Ethics

· Media and Good Governance

· Media and Gender

· Media and Youth

· Media Law and Regulation

· Alternative and Community Media

· Media Industry Trends and Dynamics

· Asian Perspectives on Communication

· International Communication

· Culture and Critical Studies

· Film Studies

· Documentary Production

· Language Journalism

· Multimedia Production

· Diaspora studies

· Communication Policy and Regulation

Call for Papers- important information*

Abstracts Due: 15 February 2012
Full Papers Due: 16 April 2012
Conference Dates : 11-14 July 2012

Venue: Concorde Hotel, Shah Alam, Selangor


For further information please contact Dr Sundeep R.Muppidi, Secretary General,AMIC at or

*(For local track, see below)



UiTM-AMIC 2012 Conference

The Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), invites submissions of proposals (both individual papers and collective panels) for the Malaysian Track of the 21st Annual AMIC Conference from July 11-14,2012.

The Malaysian Track will be based on the theme, “Forty Years of Media and Communication in Malaysia: Retrospect, Introspect and Prospects”. Itwill be held simultaneously with the 21st AMIC Annual Conference at Concorde Hotel, Shah Alam, Selangor

Suggested topics for papers include, but are not restricted to, the following:

· Media Issues and impact: Retrospect, Introspect and Prospects

· Peace Journalism: Malaysian Experience

· Gender and Media in Malaysia

· Public Relations

· Advertising

· Ethnicity, diversity and media

· Media education

· Communication and new social media

· Media and Politics in Malaysia

· Youth and Media

· Ethical and legal issues in Malaysian Media

· Convergence and Media Policies

· Family Communication

· Communication Management

· Media, Community, and Culture

· Malaysian Media and Globalisation

Submission of Abstracts:

Paper proposals should be one page long, and should list the author's name, address, university affiliation, telephone and e-mail, followed by the paper's title and an abstract of 500 words. The abstract should specify the subject, research questions asked, methodology and indicate some of the findings. Proposals will be peer reviewed. The same paper cannot be submitted to the main conference and the local track.

Submission of abstracts can only be done via email to

The deadline for submission is 15 February 2012. All accepted papers and abstracts will be published in the conference proceedings.

Call for Papers- important information

Abstracts Due: 15 February 2012
Full Papers Due: 16 April 2012
Seminar Dates : 11-14 July 2012

Venue: Concorde Hotel, Shah Alam, Selangor


For further information please contact Dr Kiranjit Kaur at 012-3813145 or Dee at 03-55444860.

Tuesday, January 3, 2012

Ph.D Tip: Feel Better First

Assalamualaikum... w.b.t.....

Dear All,

Feel Better First.

If you're feeling ragged, tired, or irritable, you're not that likely to make good progress on your dissertation. A better strategy is to do what it takes to feel better, first - and then start working. It's better to have two hours of focused work rather than four hours of so -so work.

It can be a mistake to keep pushing yourself past the exhaustion point. It can take longer and longer to recover from dissertation burnout.

Emotional management is a necessary first step to sustained productivity.

Until next time…

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