Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Wednesday, December 18, 2013

Invitation to join the International Conferences 2014

(1) Faculty of Education, Prince of Songkla University (Thailand)

Invite to join the 3rd International Conference 2014

Dear Sir,

I am Ms. Sawarose Phungrasami, international affairs staff for the Faculty of Education, Prince of Songkla University, Pattani Campus.

We are writing to inform you that our Faculty of Education, Prince of Songkla University Pattani Campus, Thailand and College of Education, University of Missouri-Columbia, U.S.A., in collaboration with other educational institutions are organizing the 3rd International Conference on the topic of “Education and Leadership in Glocalization: What does “think globally, act locally” mean for education around the world?” during Wednesday, May 21, through Saturday, May 24, 2014 at Phuket Graceland Resort and Spa, Phuket, Thailand in order to celebrate the occasion of the 45th anniversary of the Faculty of Education, Prince of Songkla University (PSU), Pattani Campus. 

We would like to invite educators, researchers and practitioners at all educational levels to submit P-12, higher education specific or general diversity in education papers or poster presentations, the critical dates for submission process are: 
1) Abstract (150-200 words) submission before January 15, 2014   
2) Committee emails notification of acceptance of abstract for paper presentation before February 28, 2014   
3) Full papers for presentation before April 15, 2014.   

Attached is our flyer. For more information please contact Asst. Prof. Dr. Ekkarin Sungtong, e-mail:, or visit our website at:

Sincerely yours,

Faculty of Education
Prince of Songkla University, Pattani Campus
181 Charernpradit Rd. Rusamilae, Meaung, Pattani 94000 Thailand
Fax and Tel. (66-73) 350347


(2) DAKAM (Eastern Mediterranean Academic Research Center) (Turkey)

POLICOM '14 / Political Communication Conference on Political Science, Media Studies, Public Relations and Daily Life Technologies invites scholars to present their research on political science and share experiences in Istanbul.

Political communication is becoming an increasingly significant field at the intersection of communication and political science. In the contemporary world how information spreads and influences politics and society is one of the focus points of the social sciences. Political communication continues to dominate the agendas of sociological and political studies. Since the advent of the World Wide Web, the amount of data to analyze has exploded, and researchers are also shifting to computational methods to study the dynamics of political communication.

POLICOM '14 will be organized on June 16-18, 2014 by DAKAM (Eastern Mediterranean Academic Research Center) and the event will be hosted by NHKM (Nâzım Hikmet Cultural Center -

More info:

(3) Faculty of Communication Sciences, Anadolu University (Turkey)

12th International Symposium
Communication in the Millennium

Organized by
Association of Turkish and American Communication Scholars

In Cooperation with
The University of Texas at Austin (USA)
Anadolu University (Turkey)
Istanbul University (Turkey)

Hosted by
Anadolu University,
Faculty of Communication Sciences

June 15-18, 2014

Eskisehir, Turkey

The Association of Turkish and American Communication Scholars (ATACS) seeks abstracts for the International Symposium Communication in the Millennium. The association welcomes original papers on a variety of topics, including Communication Theory and Communication Studies, Public Relations and Advertising, Journalism, New Technologies, Cinema-TV and Broadcast, Ethics, Communication Education. Other topics will be considered if space is available in the program.

Communication in the Millennium is an annual, peer-reviewed international symposium.

Please submit your abstracts to cimsymposium [at] by 31st January 2014.


(4) Faculty of Communication Arts, Chulalongkorn University (Thailand)

Globally, the last decade has seen exponential growth in the use of mobile technologies and the Internet. From e-mail to e-governance, e-commerce to e-learning, Internet usage has changed the way the world communicates.

At the forefront of the electronic and digital revolution in Asia has been the mobile phone. Recent International Telecommunication Union (ITU) statistics indicate that in the period from 2005 to 2013, mobile (cellular) phone subscriber numbers in the Asia-Pacific region have soared from 833 million to 3,547 million users. The era of an e-Asia has dawned.

The benefits of instant, intranational and trans-border communication have impacted upon almost every aspect of life, with mobile phones and the Internet providing new pathways for inter-personal communication, business and commercial enterprise, community development, educational opportunity, governance and democratic reform. Information and communication technologies (ICTs) are an enabling factor in supporting marginalized societies to more beneficially interact with a broader citizenry, while the convergence of computers, media and telecommunications has created new platforms for entrepreneurship, education and political inclusion.

However, in the Asia-Pacific region, where cultural traditions and family values are hugely respected and deeply ingrained, the influences of a new ‘e-Asia literacy’ are impacting on social conventions, etiquette, language and community structures. In a homogenized international ‘knowledge society’ where communication processes transcend national boundaries, the retention of traditional values and ways of life are increasingly challenged.  


(5) The International Academic Forum

EuroMedia 2014 - The Inaugural European Conference on Media and Mass Communication

17th to 20th July 2014
Brighton, East Sussex, United Kingdom

Contact person: The EuroMedia 2014 Conference Team

The International Academic Forum in conjunction with its global university partners is proud to announce the Inaugural European Conference on Media & Mass Communication, to be held from July 17-20- 2014, at the Thistle Hotel, Brighton, UK.

Organized by: IAFOR - The International Academic Forum
Deadline for abstracts/proposals: 15th March 2014


(6) School of Multimedia Technology and Communication, Universiti Utara Malaysia

The International Conference on Communication and Media 2014 (i-COME'14)

18th to 20th October 2014
Langkawi, Kedah, Malaysia

Contact person: Dr. Bahtiar Mohamad

The International Conference on Communication and Media 2014: Communication, Empowerment and Governance: The 21st Century Enigma better known as i-COME'14 is the fourth international conference organized by the Communication Department from the Schoo

Organized by: School of Multimedia Technology and Communication, Universiti Utara Malaysia
Deadline for abstracts/proposals: 31st March 2014


(7) FiReC UKM-GSB Call for Inaugural Conference on Finance and Financial Services

“International Finance and Financial Services: Current Issues and Development”
5th - 6th May 2014


UKM-Graduate School of Business (UKM-GSB) is about to host its first Finance and Financial Services Excellence Centre (FiReC) conference which would be held on 5th and 6th of May, 2014. The conference serves as a forum for the exchange of ideas and scholarly findings among academics and practitioners on subjects related to the conference theme:- “International Finance and Financial Services: Current Issues and Development”. The conference committee would like to invite submission of theoretical, empirical and case studies papers, for presentation at the conference. Selected papers will be published in the UKM-GSB’s Journal of Finance and Financial Services.

·      Risk Management
Banking & Financial Institutions (Islamic & Conventional)
Corporate Finance
Financial Markets & Portfolio Management
Initial Public Offerings & Private Equity
Wealth Management & Finance Literacy
Financial Services Management
Financial Services Marketing
Financial Reporting


Popular Posts