Idola: Nabi Muhammad S.A.W


3 Ogos 1979

Temerloh, Pahang

Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003

Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One

Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.

Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.

Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432

Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.

My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-

“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-


1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language

Convo UIA'08

Tuesday, June 14, 2011

Ph.D. Comprehensive Examination

Department of Communication
University Putra Malaysia
Ph.D. Comprehensive Examination
Name of candidate:
Muhamad Fazil Bin Ahmad
13th June 2011
Examiners :
Dr. Zulhamri Abdullah
Assoc. Prof. Dr. Ezhar Tamam
Dr. Jusang Bolong
Instructions :
  1. Candidate picks up the examination questions from the chairman of supervisory committee on the morning of 13th June 2011.
  2. Candidate is given one week to answer all questions. It is a take home examination.
  3. All answers must be typed using computer, double-spaced on one side of the paper and using font size 12 point. Answer each question separately and type the question on top the front page of each answer script. Number the answer pages accordingly.
  4. The length of answer for each question is about 12 – 15 pages.
  5. References cited should be listed at the end of the respective answer script. The references used should be as current as possible.
  6. Submit three (3) bound copies of your answer script to the chairman of the supervisory committee by 12:00 noon on 20th June 2011. On the front page or cover, write your name, matric number, name of examiners, and examination date.
  7. An oral examination will be conducted after all examiners had read and evaluated the answer scripts.
  8. Candidate may consult the respective lecturer who prepared the question for clarification.
  9. The examination result will be disqualified if element of plagiarism is found in the answer script.
Duration of CE : 13th – 20th June 2011 (8 Days Only)
Question 1: Communication/related Theory
Question 2: Research Methods
Question 3: Statistics
Question 4: Domain of Thesis Studied

1. There are FOUR (4) questions in this part.
2. Answer ALL questions.
Question 1: Communication/related Theory [10 marks]
1. The Public Relations Division of International Communication association is now seeking nominations for the best theory on corporate communication. Which theory would you nominate and accordingly provide justifications of your choice?
Question 2: Research Methods [10 marks]
2a. What do you understand by key points, “conceptualization” and “operationalization”?
2b. Considering the possible relationship between CSR initiatives and corporate reputation, describe how that relationship might be examined (a) deductive and (b) inductive methods.
Question 3: Statistics [10 marks]
3. Please give your critique on statistical procedures used by the researchers in the accompanying journal article. Support your critique with some reference, why the researchers used that the statistical procedures for their research. Finally, please indicate another possible research objective(s) and statistical procedure(s) would be your suggestion to the researchers to improve their finding. Why?
Source of journal article
Wan, Hua-Hsin and Schell, Robert (2007). Reassessing Corporate Image—An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships, Journal of Public Relations Research, 19: 1, 25 — 45
Question 4: Domain of Thesis Studied [20 marks]
4a. How would you describe the differences between related constructs such as corporate image, corporate identity and corporate reputation of the organization?
4b. What are possible theoretical practical implication of city branding as discussed in the article below? Why does brand personality concepts are used to study branding places? Do you agree that there are similarities between brand personality and brand positioning with regards to place branding?
Source of journal article
Melike Demirbag Kaplan, Oznur Yurt, Burcu Guneri, and Kemal Kurtulus. (2010). Branding places: applying brand: personality concept to cities. European Journal of Marketing Vol. 44 No. 9/10, 2010 pp. 1286-1304 .

Wednesday, June 8, 2011

Ph.D Tip: Take Big Actions Once Per Month

Dear Muhamad,

Hey, it's good to be with you again. How is the dissertation progress going?

Today's tip has to do with taking big action on your dissertation.

While, generally, I tend to favor small steps, consistently taken, there are times in the process where you won't be able to accomplish very much in small blocks of time. You'll need to set aside a larger chunk of time in order to accomplish something

My recommendations for doing this would be to try and set aside a day once a month or once every two months in which you have several hours to devote to your dissertation. Plan that into your schedule for the next six months. Guard this time as you would any other important appointment.

Plan ahead of time what you'll work on during this period, and start early in the day. Use this block of time wisely, and you could make enough significant progress on the dissertation to motivate you to keep going. When you commit to your project in terms of time and energy, you will be more likely to see it through.

Dr. Rachna Jain

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