PENGALAMAN & KERJAYA

MUHAMAD FAZIL HJ. AHMAD

Idola: Nabi Muhammad S.A.W

E-mail: islah_project@yahoo.com

3 Ogos 1979

Temerloh, Pahang


Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003


Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One


Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.


Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


Publications:

(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.


Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432


Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.


My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-


“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-

TEACHING SPECIALIZATION:

1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language



Convo UIA'08

Friday, August 24, 2012

Ph.D Tip: How to Stay Motivated


Dear all,

I've been reviewing a lot of material on goal setting lately, and some of it is very applicable to the dissertation process. Two of the most useful ideas relate to setting realistic goals, and getting rid of unrealistic expectations.

Setting realistic goals means that you are able to complete the goals you define, within the time frame you designate for them. Realistic goals are specific, measurable, and can be monitored. At any point, someone else could examine your process and tell you where you are in relation to the goal.

Contrast that to very vague goals, such as "Write about the history of the bubonic plague"-- at any one point, could an outside observer determine how close or how far away you are from reaching that goal? If the answer is no, then the goal is too broad, and probably needs to be more specific and more well defined.

Unrealistic expectations show up when you feel overwhelmed or exhausted by your goals, and never feel that you're getting all that much closer, no matter how hard you work. Unrealistic expectations always leave you feeling bad and regretful. Unrelenting negative feelings are one sign that your expectations may be too high.

Completing the dissertation is, mainly, a test of your research capabilities and your capacity to self motivate. Managing your goal setting and negative feelings are two important steps to maintaining dissertation motivation.

Until next time,

Friday, August 3, 2012

Doa'...


Ramadan Kareem...Ya Allah alangkah indahnya hidupku ini seandainya umur dan imanku sama selari...Ya Allah Ya Rabil Jalil aku memohon kepadaMu dengan meningkatnya umur ini maka kau tingkatkanlah imanku Ya Allah… Ya Allah Ya Rahman aku memohon kepada mu berkatilah di atas seluruh usiaku yang telah Engkau berikan. Terima kasih Ya Allah untuk ilmu yang dilimpahkan kepadaku. Terima kasih yang tidak terhingga juga untuk setiap rezeki yang Engkau kurniakan. Terima kasih untuk setiap ujian kehidupan yang Engkau berikan. Terima kasih untuk bakat dan kelebihan yang telah Engkau anugerahkan kepadaku Ya Allah. Sesungguhnya terlalu banyak yang telah Engkau berikan kepadaku...dan terlalu sedikit pula aku bersyukur terhadapMu. MasyaAllah

Dalam usia semakin bertambah ini...aku ingin menjadi lebih dekat padaMu Ya Rahman. Dalam usia yang makin jauh ini...aku ingin lebih tawadh’uk kepada Mu Ya Karim.

Ya Mujib Ya Malik...pimpinlah tangan hambaMu ini...pimpinlah hati hambaMu ini...pimpinlah langkah hambaMu ini akan sentiasa berada di atas jalan kebenaran. Ya Allah... sebagai hamba yang hina di sisi Mu, aku takkan mungkin mencapai kesempurnaan, tapi kasihanilah aku... bimbinglah aku agar sentiasa aku mampu memiliki hati yang teguh kepada agama Mu.

Ya Allah ya Tuhanku, aku memohon kepadaMu.. Kau ampunkankah seluruh kesalahan dan dosa setiap umat Islam… muslimin dan muslimat, muk’minin dan mukminat yang masih hidup dan yang telah meninggalkan kami dan panjangkanlah umur kami dalam membuat kebajikan serta berkatilah usia kami dan kategorikanlah kami di dalam golongan orang yang Abrar,
Amin Ya Rabbul Alamin!!! 

Sama-samalah kita membaca takbir اللَّهُ اَكْبَر sebanyak tiga puluh empat kali, tasbih سُبْحَانَ اللَّه sebanyak tiga puluh tiga kali dan tahmid الحَمْدُ لِلَّه sebanyak tiga puluh tiga kali. Semoga usaha kita mendapat keberkatan dari Allah...


Thursday, August 2, 2012

Ph.D Tip: Focus on Efficiency, Not Perfection


Salam all...

If you're stuck at any point in the dissertation process, borrow my phrase: "focus on efficiency, not perfection." What this means is that you find the fastest way to get out of the quagmire and moving ahead on the path. This will mean different things to different people, but the focus needs to be on finding an efficient and effective way to move ahead, even when it's not perfect.

For example: let's say that you've been working on a particular chapter, writing it, rewriting it, re-rewriting it. You are using a lot of energy and making a lot of effort, but, somehow, it's just not quite right (yet.) So you have to ask yourself, do I need to be efficient? or do I need to be perfect? (Answer: you need to be efficient.) This means, you then ask yourself: how can I wrap this up as quickly and painlessly as possible? What is the most efficient method to get through this material and on to something else? 

Just the act of asking yourself this question may free you up enough to finish whatever you've been working on. But, even if it doesn't, just complete what you can, and then do the next thing and so on.

The dissertation writing is sometimes an iterative process, where you write some, then write about something else, then come back to the first concept and write some more. 

Allow yourself to have that iteration time, by focusing on being efficient, first, and drafting as much as you can- and then polishing/refining your writing later. If you're feeling frustrated or stuck, it's time to go for efficient completion of this stage, and forget about getting it perfect.
Until next time…

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