PENGALAMAN & KERJAYA

MUHAMAD FAZIL HJ. AHMAD

Idola: Nabi Muhammad S.A.W

E-mail: islah_project@yahoo.com

3 Ogos 1979

Temerloh, Pahang


Education Background:

Doctorate - PhD. Communication - Branding (UPM) - 2013

Master in Communication - M.A.HSc. (Comm. UIA) - 2006

Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003


Career Background:

Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA

Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”

Manager Student Activities and Alumni Department.

Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia

Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia

Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta

Pensyarah Kolej Islam Antarabangsa Malaysia

Pensyarah Technology Park Malaysia College

Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia

Penasihat, IIC Alumni Association

Pengarah Istiadat Convokesyen 2008-2010, IIC

Penceramah, Motivasi di Eastana Event & Consultancy

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL

Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi

Penceramah, "Program Empower", East Coast Economic Region (ECER)

Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu

Pengacara Rancangan TV "Chef Halal" (2012)

Jurucakap Produk Kesihatan SayHeart Singapore (2011)

Jurucakap Produk KOFAZ (2009/2010) – All One

Ahli Kumpulan Nasyid All One

Calon bagi Anugerah Industri Muzik Ke-16 - All One

Calon bagi Anugerah Nasyeed.Com - All One


Research Projects:

(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).

(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.

(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.

(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)

(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.

(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.


Conferences and Proceedings:

(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.

(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.

(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.

(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.

(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.

(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.

(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.

(9) Ahmad, M.F., (2013). Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.


Publications:

(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.

(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.

(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.

(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.


Editorial Board Members:

(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432


Invitation to Paper Review:

(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.


My Inspiration:

“The comprehensive excellence achievement is balancing of our life journey”

-Fazil, 2009-


“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-

TEACHING SPECIALIZATION:

1) Public Relations

2) Corporate Communication

3) Advertising

4) Branding & Reputation

5) Crisis Communication

6) Public Opinion & Propaganda

7) Islamic Studies

8) Moral Studies

9) English Language



Convo UIA'08

Monday, January 9, 2012

The 21st AMIC Annual Conference: Announcement and Call for Abstracts, Papers and Panel Proposals

The 21st AMIC Annual Conference: Announcement and Call for Abstracts, Papers and Panel Proposals

The Asian Media Information and Communication Centre (AMIC), Singapore, is proud to announce its 21st Annual Conference, in conjunction with its 40th anniversary, to be held in partnership with the Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM). The conference will be held from July 11-14, 2012, at Hotel Concorde, Shah Alam, Malaysia.. The theme of the conference is ‘Forty Years of Media and Communication in Asia: Retrospect, Introspect and Prospects”. The conference invites abstracts, papers, panel proposals and media presentations for consideration. There will be a separate local track, specific to Malaysia, on the conference theme.Pre-conference capacity building workshops will also be held on July 10 ,2012, and proposals are also invited for topics and themes for these workshops

Against the background of the 40th anniversary of AMIC, as well as that of UiTM, the conference proposes to take stock of Asian media and communication studies, keeping in mind the challenges and opportunities arising out of globalisation, new media and the resurgence of Asia. The conference seeks to address the problems and prospects that emerge from these new global developments for media practitioners, media owners and operators, and communication scholars, especially in terms of examining and analysing present theory and practice. During the four-day conference, delegates will be exposed to thought-provoking presentations and papers from media experts, industry practitioners and academics who will provide retrospective and introspective views on Asian media and communication, besides looking at the prospects for the media scene in this part of the world. They will be able to reexamine, reinterpret and take stock of 20th century perspectives and propose contemporary paradigms that are more relevant to the present.

This flagship annual conference has been hosted in rotation by countries across the Asia-Pacific region. Recent annual conferences have been held in Hyderabad, India (2011), Singapore (2010), New Delhi, India (2009), Manila, Philippines (2008), Singapore (2007) and Penang, Malaysia (2006). This premier event on Asian media attracts eminent international speakers and participants from the media industry and academia. This premier event attracts close to 400 academics, media industry professionals, government agencies, policymakers, regulators, UN agencies, donors, research groups, civil society organisations, independent consultants and students from all over the world. It features high-profile keynote addresses, plenary sessions and several parallel track sessions. Networking events, cultural programmes, media visits and sightseeing events are also held in conjunction with the annual conference.

AMIC invites panels, papers and media presentations in especially the following areas:

· Media and Globalisation

· Risk, Stigma and Health Communication

· Advertising and Public Relations

· Communication and Culture

· Radio, Television and Entertainment Studies

· Communication and Multi Media Campaigns

· Political Economy of the media

· Independent, National and Asian Cinema

· Internet and New Media

· Communication Theory and Methodology

· Public Service Broadcasting and Community Radio

· Media, Information and Communication Literacy

· Media, Climate Change and Environment Studies

· Newspaper, Radio, TV and Magazine Journalism

· Communication Technology

· Mass Communication, History and Society

· Communication and Journalism Education

· Media Management and Economics

· Media and Development

· Media and Democracy

· Media and Ethics

· Media and Good Governance

· Media and Gender

· Media and Youth

· Media Law and Regulation

· Alternative and Community Media

· Media Industry Trends and Dynamics

· Asian Perspectives on Communication

· International Communication

· Culture and Critical Studies

· Film Studies

· Documentary Production

· Language Journalism

· Multimedia Production

· Diaspora studies

· Communication Policy and Regulation

Call for Papers- important information*

Abstracts Due: 15 February 2012
Full Papers Due: 16 April 2012
Conference Dates : 11-14 July 2012

Venue: Concorde Hotel, Shah Alam, Selangor

Email: amic2012@amic.org.sg

For further information please contact Dr Sundeep R.Muppidi, Secretary General,AMIC at sundeepmuppidi@amic.org.sg or amic2012@amic.org.sg.

*(For local track, see below)

---------------------------------------------------------------------------------------------------------

LOCAL MALAYSIAN TRACK ON CONFERENCE THEME:

UiTM-AMIC 2012 Conference

The Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), invites submissions of proposals (both individual papers and collective panels) for the Malaysian Track of the 21st Annual AMIC Conference from July 11-14,2012.

The Malaysian Track will be based on the theme, “Forty Years of Media and Communication in Malaysia: Retrospect, Introspect and Prospects”. Itwill be held simultaneously with the 21st AMIC Annual Conference at Concorde Hotel, Shah Alam, Selangor

Suggested topics for papers include, but are not restricted to, the following:

· Media Issues and impact: Retrospect, Introspect and Prospects

· Peace Journalism: Malaysian Experience

· Gender and Media in Malaysia

· Public Relations

· Advertising

· Ethnicity, diversity and media

· Media education

· Communication and new social media

· Media and Politics in Malaysia

· Youth and Media

· Ethical and legal issues in Malaysian Media

· Convergence and Media Policies

· Family Communication

· Communication Management

· Media, Community, and Culture

· Malaysian Media and Globalisation

Submission of Abstracts:

Paper proposals should be one page long, and should list the author's name, address, university affiliation, telephone and e-mail, followed by the paper's title and an abstract of 500 words. The abstract should specify the subject, research questions asked, methodology and indicate some of the findings. Proposals will be peer reviewed. The same paper cannot be submitted to the main conference and the local track.

Submission of abstracts can only be done via email to uitm.amic2012@gmail.com


The deadline for submission is 15 February 2012. All accepted papers and abstracts will be published in the conference proceedings.

Call for Papers- important information

Abstracts Due: 15 February 2012
Full Papers Due: 16 April 2012
Seminar Dates : 11-14 July 2012

Venue: Concorde Hotel, Shah Alam, Selangor

EMail: uitm.amic2012@gmail.com

For further information please contact Dr Kiranjit Kaur at 012-3813145 or Dee at 03-55444860.

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