PENGALAMAN & KERJAYA
MUHAMAD FAZIL HJ. AHMAD
Idola: Nabi Muhammad S.A.W
E-mail: islah_project@yahoo.com
3 Ogos 1979
Temerloh, Pahang
Education Background:
Doctorate - PhD. Communication - Branding (UPM) - 2013
Master in Communication - M.A.HSc. (Comm. UIA) - 2006
Bachelor in Comparative Religion and Communication (hons.) (UIA) – 2003
Career Background:
Senior Lecturer DS51 Faculty of Applied Social Sciences - UniSZA
Ahli Jawatankuasa Projek FRGS B-F1 “Branding Index”
Manager Student Activities and Alumni Department.
Manager Graduate Affairs Department, Kolej Islam Antarabangsa Malaysia
Tim. Dekan Pusat Bahasa Komunikasi, Kolej Islam Antarabangsa Malaysia
Kordinator Fakultas Komunikasi, Universitas Islam Antarabangsa Jakarta
Pensyarah Kolej Islam Antarabangsa Malaysia
Pensyarah Technology Park Malaysia College
Penasihat, Kelab Debat dan Komunikasi Kolej Islam Antarabangsa Malaysia
Penasihat, IIC Alumni Association
Pengarah Istiadat Convokesyen 2008-2010, IIC
Penceramah, Motivasi di Eastana Event & Consultancy
Penceramah, Sesi Kesihatan Jemaah Haji Masjid Wilayah KL
Penceramah, Sesi Kesihatan Jemaah Haji Masjid Al-Hasanah Bandar Baru Bangi
Penceramah, "Program Empower", East Coast Economic Region (ECER)
Penceramah, Pertubuhan Kemajuan Sosial Malaysia. ECER Hulu Terengganu
Pengacara Rancangan TV "Chef Halal" (2012)
Jurucakap Produk Kesihatan SayHeart Singapore (2011)
Jurucakap Produk KOFAZ (2009/2010) – All One
Ahli Kumpulan Nasyid All One
Calon bagi Anugerah Industri Muzik Ke-16 - All One
Calon bagi Anugerah Nasyeed.Com - All One
Research Projects:
(1) FRGS Project (BF1) (2010 – 2011) – “Developing a new branding index in corporate communication for an Asian country” (Research Assistant).
(2) Research (2009 -2012) – “Leveraging country's reputation and nation brand index in Bandar Melaka: Potential strategies for developing Malaysian’s city brand index”.
(3) Project (2010): “Measuring Determinant of City Brand for Institutionalizing Strategic Communication: A Study of Malacca City”.
(4) Ph.D Proposal Dissertation (2010): “Measuring Determinants of City Brand: Investigating the Antecedents of Perceived Brand Personality Scale in Bandar Melaka (Bandaraya Bersejarah)”
(5) New Research Project (2013 - 2014) – “Identifying the Determinant Attributes of Halal Brands Index (HBI) that Influence the Corporate Marketing Communication (CMC) in Malaysian Market”.
(6) New Research Project (2014) – “The upcoming of innovation: Integrating Technology and Human personality”.
Conferences and Proceedings:
(1) Zakiah, M. Othman, I. & Ahmad, M.F. (2010). “Halal Business Corporate Social Responsibility”. International University Social Responsibility Conference & Exhibition - IUSRCE 2010, PWTC Kuala Lumpur, UTM Skudai, Johor, Malaysia.
(2) Ahmad, M.F. & Abdullah. Z (2011). “Measuring Determinants of City Brand: A Varification Approach in the Corporate Communication Perspective in Malacca City”. MENTION 2011, UKM Bangi. Selangor, Malaysia.
(3) Ahmad, M.F., Abdullah. Z., Ezhar Tamam & Jusang Bulong (2012). “City Brand: An Application of Brand Personality Scale to Bandar Melaka”. 21st AMIC Annual Conference 2012, Concorde Hotel, Shah Alam, UiTM Shah Alam, Selangor, Malaysia.
(4) Ahmad, M.F., (2013). “The Stakeholder Interpretation of City Brand Personality Determinant for Strategic Communication”. Seminar Hasil Peyelidikan, Kementerian Pengajian Tinggi 2013 - Sains Sosial dan Kemanusiaan, 2 & 3 July 2013 at EDC Hotel, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia.
(5) Ahmad, M.F., (2013). “The Antecedents of Halal Brand Personality in Malaysian Takaful Industry: A Preliminary Review”. 1st Insurance and Takaful International Symposium. 7th - 8th October 2013 at Puri Pujangga UKM Bangi, Selangor, Malaysia.
(6) Ahmad, M.F., (2013). “CSR implementation in Islamic Philanthropy: A Preliminary Review of Halal Brand Personality Concept in Malaysian Takaful Industry”. World Universities Islamic Philanthropy Conference 2013. 4th – 5th December 2013 at Menara Bank Islam, Kuala Lumpur, UiTM Shah Alam, Selangor, Malaysia.
(7) Ahmad, M.F., (2013). “The Issues of Future Innovation: Integrating Technology and Human Personality for Reputation Management”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.
(8) Ahmad, M.F., (2013). “The Role of Halal Brand Personality Determinant in Malaysian Takaful Industry”. 2nd International Management Conference 2013 IMaC'2013. 14th – 15th December 2013 at Taman Tamadun Islam, Kuala Terengganu, Terengganu, Malaysia, UniSZA Kuala Terengganu, Terengganu, Malaysia.
(9) Ahmad, M.F., (2013). “Halalan Taiyyban: The Application of Brand Personality in Malaysian Food Industry”. International Conference on Halal Global 2013. 15th – 16th December 2013 at Perdana Hotel, Kota Bharu Kelantan, UiTM Machang, Kelantan, Malaysia.
Publications:
(1) Ahmad, M.F. (2006). Communication Technology and Organizational Performance: An Analysis of The IIUM Community’s Web Sites Usage and Perceptions. Research in Master Thesis IIUM Library. IIUM.
(2) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Determinant Attributes of City Brand Personality That Influence Strategic Communication. Canadian Social Science. Canadian Academy of Oriental and Occidental Culture. Vol. 9 No.2.
(3) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). An Application of Brand Personality to City Brand for Strategic Communication. International Journal of Social Science Tomorrow. Society for Promoting International. Vol. 2 No.5.
(4) Ahmad, M.F., Abdullah. Z, Tamam. E & Bolong. J., (2013). Involving Internal Stakeholders in Developing City Brand Personality for Strategic Communication. Asian Social Science. Vol. 9 No.10.
Editorial Board Members:
(1) Editorial Board Members for the Journal of Basic and Applied Scientific Research – [ISI-Thomson] (13th November 2013), International Society Applied Sciences, Cairo, Egypt & United States of America (USA). - Global Impact Factor = 0.432
Invitation to Paper Review:
(1) Reviewer for the Journal of Place Management and Development – [Emerald insight Journal] (10th September 2013), Institute of Place Management, 1 Queen Anne's Gate, Westminster, London.
My Inspiration:
“The comprehensive excellence achievement is balancing of our life journey”
-Fazil, 2009-
“The requirement of comprehensive excellence achieved is balancing of our life journey” -Fazil, 2009-
TEACHING SPECIALIZATION:
1) Public Relations
2) Corporate Communication
3) Advertising
4) Branding & Reputation
5) Crisis Communication
6) Public Opinion & Propaganda
7) Islamic Studies
8) Moral Studies
9) English Language
Saturday, April 21, 2012
Thursday, April 19, 2012
Ph.D Tip: Plan for the Immediate Future
Dear Muhamad,
Today's tip:
Plan for the immediate future.
One way to build momentum is to plan for the immediate future. What this means, exactly, is that you sometimes can get really jazzed up to complete a project when you know, exactly, how it will positively impact you.
The challenge in a process like the dissertation- which is long, sometimes overly drawn out, and where the endpoint isn't always certain- the challenge is to find a way to grasp what working steadily will mean to you for the future.
Continually remind yourself WHY you're working this hard. Remind yourself WHAT having the Ph.D. will do for you. Remind yourself HOW far you've come.
You might even jot down powerful phrases for each of these three concepts and place them within your work space. This can keep you oriented and focused.
Knowing what you're working towards can be a huge boost to your personal momentum. If you're feeling fuzzy, stuck, or unclear about why you're doing this- take a few minutes, right now, to jot down your WHO, WHAT, and HOW.
Until next time,
Dr. Rachna
Friday, April 13, 2012
Ph.D Tip: VIVA VOCE
Wednesday, April 11, 2012
Message from My External Supervisor
Dreams Come True
Hi, Muhamad.
Today's message is more of a motivational one. I hope you're making steady progress.
"Dreams come true. Without that possibility, nature would not incite us to have them." ~~ John Updike
Remember, you began your graduate training with a dream and a goal. Your dreams can come true - you want them precisely because they are possible for you.
What dreams will be fulfilled once you complete the dissertation?
Best,
Dr. Rachna
(External Supervisor)
20203 Goshen Road #374
Gaithersburg, MD 20879, USA
Tuesday, April 3, 2012
Souvenir for my research respondents
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